The House
Structure with purpose
How the House is governed, guided and carried forward.
Senior Management
Jay Venakki
Founder & President(Non-executive position)
Diana Hayden
Chief Executive Officer
Cassian Vale
Chief of Staff
Leonor Ashford
Global Director,
Strategic Markets & Distribution
Clara Avelar
Head of House Relations &
Concierge Service
Sebastian Hale-Varga
Legal Counsel & Chief Strategist
Julian Mercer
Chief Financial Officer
The House
THE HOUSE OF VENAKKI is the institutional identity through which the House presents its philosophy, divisions and creative work. VENAKKI LIMITED, a Hong Kong private company limited by shares, provides corporate stewardship and long-term strategic coordination for the House.
The structure is designed to preserve creative freedom, continuity and standards while keeping stewardship distinct from the execution of each activity.
Governance
VENAKKI LIMITED is governed by its Board of Directors. The Board oversees the company and its corporate affairs, including its strategic direction and the stewardship of relevant brand and intellectual-property assets, within its authority and applicable law.
Governance of the House distinguishes long-term stewardship from day-to-day management. Strategic stewardship concerns the House’s identity, philosophy, standards and continuity. Operational execution belongs to the people and organisations responsible for each activity.
Founder and President
The Founder serves as President of the House in a non-executive capacity, focused on its strategic identity and continuity.
The President safeguards the House’s vision, culture and creative philosophy; provides long-horizon strategic guidance; protects aesthetic coherence and institutional standards; contributes to the development of the divisions and the Embassy concept; supports selected capital, patron and strategic relationships; and represents the House where appropriate.
This is a House-level stewardship role, distinct from the day-to-day executive management of an operating activity. The title alone does not establish an office or authority in a separate company; any such role is defined by that company’s formal records or a written appointment.
Operating responsibility
Production, employment, hospitality, retail, licensing and other local business activities are carried out by the company, operator, licensee or service provider responsible for that work. Where an activity is undertaken through a separate legal entity, that entity’s own arrangements and applicable law define its management, obligations and accountability.
Shared House standards, strategic coordination or use of the Venakki name do not, by themselves, identify the legal party to a particular contract, transaction, employment relationship or regulated activity. The responsible entity is identified in the relevant formal documentation.
The divisions
VENAKKI DISTILLERY — compositions of spirit.
VENAKKI TABACALERA — compositions of leaf.
VENAKKI ALCHEMIST — compositions of scent.
VENAKKI ATELIER — compositions of form.
VENAKKI EMBASSY expresses the House’s vision of hospitality and cultural exchange. Each discipline has its own focus within the House’s shared language of composition.
Public communications
Public references to THE HOUSE OF VENAKKI, Venakki or one of its divisions describe the House’s institutional identity, philosophy or creative work. Where a specific company or operator is responsible for a product, service, venue, contract or transaction, that entity is identified in the relevant agreement, invoice, label, terms or other formal record.
This website
venakki.com introduces the House and its work. It does not accept purchases or reservations. Information about releases and transactions is provided through the relevant destination and under its own terms.
The website is owned and operated by VENAKKI LIMITED, incorporated in Hong Kong. Further information about website use is set out in the Terms & Conditions.
